Департаментен семинар "Ethics and Sustainability in Brands"
Корпус 4, Зала 1
Организатор:
Департамент „Администрация и управление“
Водещ:
Prof. Dr. Sandra Filipe
Модератори:
Доц. д-р Албена Павлова и Гл. ас. д-р Мариана Димитрова
Участници:
Студенти и преподаватели от департамент „Администрация и управление“, студенти и преподаватели от всички програми в НБУ, които проявяват интерес към темата. Уъркшопът ще се проведе на английски език.
This lecture explores how managerial ethics shapes responsible decision-making in business, with a particular focus on brands. It discusses how ethical principles and sustainability practices can be integrated into brand strategy to build trust, legitimacy, and long-term value. The session will also use practical examples and short case studies to show how brands respond to ethical dilemmas, stakeholder expectations, and sustainability challenges. Students will be encouraged to reflect on the relationship between ethics and responsible management.
Prof. Sandra Filipe holds a PhD in Marketing from ISCTE Business School, University Institute of Lisbon, Portugal. She is a Professor at ISCA-UA, University of Aveiro, Portugal, where she teaches marketing-related subjects at undergraduate and master's level. She is also a full member of the GOVCOPP Research Unit. Her research interests include consumer behaviour, corporate social responsibility, relationship marketing, sustainability marketing, and tourism.