Департаментен семинар "Sustainable Marketing Planning"
Корпус 2, Зала 409
Организатор:
Департамент „Администрация и управление“
Водещ:
Prof. Dr. Sandra Filipeь
Модератори:
Гл. ас. д-р Александър Пожарлиев и Гл. ас. д-р Мариана Димитрова
Участници:
Студенти и преподаватели от департамент „Администрация и управление“, студенти и преподаватели от всички програми в НБУ, които проявяват интерес към темата. Лекцията ще се проведе на английски език.
This lecture examines how a marketing plan is developed with a strong customer orientation and a clear sustainability dimension. It introduces the main elements of marketing planning and shows how the sustainability component can be incorporated into market analysis, value proposition, and the marketing mix. A practical exercise will support students in applying the concepts to a real or hypothetical case. The session is designed to be interactive and accessible to students.
Prof. Sandra Filipe holds a PhD in Marketing from ISCTE Business School, University Institute of Lisbon, Portugal. She is a Professor at ISCA-UA, University of Aveiro, Portugal, where she teaches marketing-related subjects at undergraduate and master's level. She is also a full member of the GOVCOPP Research Unit. Her research interests include consumer behaviour, corporate social responsibility, relationship marketing, sustainability marketing, and tourism.