Събития

First Building, Room 213

10:00-11:30 "Delivering Value with Data Science and AI: Practical Strategies for IT Professionals." Penko Ivanov
11:40-12:50 „Category Heuristics - Business, Marketing & Communication" Georgi Malchev - Managing Partner
13:00-14:30 Beyond the Mainstream: Unlocking the Power of Niche Social Media Channels for Business Growth. From Streams to Sales: Using Amazon, Twitch, Reddit, Spotify, TikTok to Elevate Ecommerce.
14:30-16:00 „Walking the Path to Glory: Reviving Johnnie Walker Red Label“ Ivan Stoev- Head of Consumer Marketing at Avendi, Yordanka Stoyanova, Senior Brand Manager Diageo, Kalina Katsarska- Brand Manager Johnnie Walker.

Organizer:
Department of Economics

Moderators:
Assoc. Prof. Dr. Rositsa Nakova
Ivan Stoev- Head of Consumer Marketing at Avendi
Yordanka Stoyanova, Senior Brand Manager Diageo
Kalina Katsarska- Brand Manager Johnnie Walker
Georgi Malchev - Managing Partner
Assoc. Prof. D-r Dimitar Trendafilov
Assoc. Prof. D-r Boriana Gigova

The purpose of the seminar weekend, organized by the Department of Economics, is to bring together students from the joint programs of New Bulgarian University (NBU) and CITY College, University of York, with renowned practitioners who will share their expertise and experience in the field of marketing, focusing on the latest innovations and trends.

Please note that all seminar participants are required to bring a laptop to fully engage in the activities.